The Beijing-based maker of collectible ‘blind box’ toys including the toothy-grinned Labubu, is diversifying its business by opening its first international bakery in Singapore.
The toymaker is turning its best-known characters into three-dimensional edible treats, from black sesame Labubu popsicles to double cheesecake Molly. The two-storey bakery, opposite Universal Studios Singapore, sells 45 toy-inspired pastries and beverages priced from S$5 to S$32 (US$3.87 to US$24.77).
Singapore is the first stop. “We’re also considering opening bakeries in Europe and the United States. It’s a matter of timing, and we need to address issues like local supply chains,” Zhang Xiaoyang, Head of Pop Bakery at Pop Mart, said in an interview.
The company also plans to open dessert shops across Southeast Asia, including in Thailand, Indonesia and Malaysia, he added.
The Singapore opening follows the debut of Pop Mart’s first bakery in the northern Chinese coastal city of Qinhuangdao in April, after the company tested the concept through more than 30 dessert truck pop-ups in China.
