Melbourne-based essentials brand Paire has entered the US market, offering more than 60 products and adding to a customer base already exceeding 300,000 customers globally.
Paire expects revenue to exceed US$16M this year, up from about US$1M in its first year of operation. The company has about 40 employees, while repeat orders account for more than one-third of sales. It says its products have an average rating of 4.7 out of 5 based on more than 15,000 verified reviews.
Founded in 2020 by Nathan Yun and Rex Zhang, Paire began with three sock styles that Zhang developed and manufactured in a garage with limited funding. Five years after appearing on Shark Tank Australia, the company has expanded its range to include activewear and outerwear.
According to Yun, the founders chose socks as their first product because of issues such as odour, heel slippage and insufficient arch support.
Following its US launch, Paire will introduce its AW26 range in fall 2026, including hoodies, sweaters and jackets.
