Knowledge Economic City has announced a strategic partnership with Apparel Group, in a move that will bring 24 top international retail and dining brands across 8,686sq m to its Multaqa Al Madinah Mall.
Developed by KEC, Multaqa AlMadinah Mall forms the retail heart of an integrated mixed-use destination comprising a 390-key Hilton hotel, 66 Hilton-branded residences, office space and public areas. Together, these elements will create a destination where people can shop, dine, stay, work and connect, supporting Madinah’s continued growth as a destination for investment, tourism and quality of life.
The partnership deal establishes the Apparel Group as the principal retail partner at Multaqa AlMadinah Mall, where it will help create an integrated destination featuring globally recognised brands and new shopping and dining experiences. Under this, the Group will introduce 18 fashion, lifestyle and specialty retail brands, alongside six international food and beverage concepts. Together, they will span 8,686sq m, creating a diverse retail and dining offering within a single destination.
A UAE-based fashion and retail conglomerate, Apparel Group operates more than 2,500 retail stores across the globe with operations in 14 countries, mostly in the GCC, such as UAE, Oman, Bahrain, Kuwait and Saudi Arabia as well as other big retail markets including Malaysia, Thailand, Singapore, India and Egypt.
Of these global brands, 10 will be making their debut in Madinah city. These are Nando’s, Koton, Wagamama, Birkenstock, Kyra Labs, Levi’s, Forever New, Rituals, Babies & More and Cakes & Bubbles, thus bringing exciting new retail and dining experiences to the city, it added.
