The new store at Vardhman Plaza brings the brand’s sports nutrition portfolio, expert guidance and live product sampling closer to consumers in the city.
BigMuscles Nutrition, one of India’s leading sports nutrition brands, has expanded its retail footprint with the launch of its new experiential store in Meerut, Uttar Pradesh. Located at Vardhman Plaza, Garh Road, the 300sq ft store marks the brand’s continued expansion across North India as it enters Phase 2 of its retail growth journey.
Designed as more than a conventional point of purchase, the Meerut store offers consumers an opportunity to explore BigMuscles Nutrition’s range of sports nutrition products while receiving guidance based on their individual fitness and nutrition goals. Consumers can also experience products through live sampling of proteins, pre-workouts and BCAAs, enabling them to make more informed purchase decisions. Catering to fitness enthusiasts across different stages of their fitness journeys, the store will be complemented by hyperlocal gym activations and product sampling initiatives, extending the brand experience to key fitness touchpoints across Meerut.
Speaking on the launch, Jitika Gupta, Chief Marketing Officer, BigMuscles Nutrition, said: “Meerut has a growing community of consumers who are actively engaging with fitness and sports nutrition, making it an important market for our retail expansion. Through our experiential stores, we want to make quality sports nutrition easier to discover and understand while giving consumers the opportunity to interact directly with our products and trained teams. As we move ahead with Phase 2 of our expansion, our focus remains on building a stronger presence across emerging fitness markets and bringing BigMuscles Nutrition closer to consumers.”
