Leading global trail brand Kailas FUGA has brought its passion for the mountains to Europe with the debut of its first European FUGA retail store in Chamonix and the launch of its FUGA EX PRO G.
To mark the occasion, Kailas FUGA Team and FUGA Mountain Club have brought their largest-ever representation to attend UTMB®, TDS®, CCC®, OCC®, and ETC® with over 80 athletes competing.
With a commitment to supporting the development of the European trail industry and a strategic focus on the Alps, Kailas FUGA will host a week of activities including trials FUGA EX PRO G, coaching sessions, talks by the elite Kailas FUGA Team and insights into Kailas FUGA’s support for the growth of trail running.
Located in the heart of the Alps, a world-renowned center for outdoor sports, the FUGA Store in Chamonix is a milestone for Kailas FUGA, offering a community hub for trail runners.
Kailas Founder & Head of Product Development Baggio Zhong: “With our brand heritage in the mountains of Asia, we are delighted to bring Kailas FUGA to Europe to create a new chapter. Realising our vision of empowering athletes to explore the trail with confidence and a spirit of adventure, we have worked closely with partners in Europe for several years to understand the market. We look forward to continuing and strengthening these collaborations as we research and test new products in collaboration with trail runners of all levels.”
