London Designer Outlet (LDO) has announced that premium international cookware brand Le Creuset is set to open a store later this year after signing a 10-year lease.
Internationally renowned for its high-quality cast iron cookware, Le Creuset will be opening a 1,418sq ft site at LDO, joining the retail destination’s line-up of high-quality brands.
Known for crafting premium, colourful cookware since 1925, Le Creuset will offer customers a range of expertly designed kitchenware, including its iconic cast iron collections, stoneware and everyday kitchen essentials.
Le Creuset is set to benefit from LDO’s diverse, affluent and highly engaged shopper base, which draws from a wide catchment including the fast-growing community of young professionals, thriving families and affluent international students on the Wembley Park doorstep, Londoners maximising excellent connectivity with the Capital and major commuter hubs across northwest London and deep into Hertfordshire.
Matt Slade, Retail Director at Quintain, said: “Brand-savvy and affluent young professionals drive a significant portion of LDO’s footfall and sales, so we are continuing to adapt our offering to reflect this audience. Le Creuset is a great signing for LDO and a perfect brand that will benefit significantly from the thousands of residents choosing to live in one of London’s best new neighbourhoods. Brands such as Le Creuset are queuing up to take space at LDO as more brands and customers rediscover the benefits of outlet retail. The arrival of more premium aspirational brands like Le Creuset is helping us to enhance the customer experience meaning they keep coming back for more.”
Paul Frost, Retail Director at Le Creuset, said: “We are delighted to be opening our first outlet in northwest London and to be joining the stable of premium brands at LDO. We look forward to welcoming both loyal Le Creuset customers and those discovering the brand for the first time, helping them find colourful cookware to enjoy for years to come.”
