Simon® a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, today announced Varley, the contemporary lifestyle brand known for its elevated wardrobe essentials, will open three new stores across the Simon® portfolio this year.
The new Varley stores will open at:
- Stanford Shopping Center -Palo Alto, California
- Town Center at Boca Raton – Boca Raton, Florida
- The Westchester™ – White Plains, New York
The new openings reflect Varley’s continued U.S. expansion while further elevating the fashion merchandising mix at three of Simon’s premier destinations.
Known for its elevated approach to modern lifestyle dressing, Varley creates thoughtfully designed apparel that blends sophistication, versatility, and comfort. By incorporating premium technical fabrics into refined silhouettes, the brand delivers collections that seamlessly transition from the tennis court and fitness studio to the office and everyday life. Varley has cultivated a loyal and growing customer following through wardrobe essentials designed for how women live, work, and move today.
“Varley is an exciting addition to our portfolio of best-in-class brands,” said Zachary Beloff, Vice President, National Director of Business Development at Simon. “As consumers continue to gravitate toward premium lifestyle concepts, Varley brings a compelling offering that aligns with the preferences of our shoppers. We are proud to support the brand’s growth in three of the country’s most productive and desirable retail markets.” “As Varley continues to grow, we’re focused on expanding in a way that feels intentional”, says Ben Mead, Co-Founder & CEO of Varley. “Collaborating with Simon to bring Varley to these exceptional retail destinations is an exciting step in that journey. These new stores represent an important milestone in our U.S. growth and reflect our commitment
