A digital-first, trend-driven fashion brand known for its affordable prices and strong social media following has unveiled its second permanent store — with more to come.
Cider has opened at Westfield Valley Fair in San, Jose, Calif. The brand plans to expand with a third location in November, at Los Cerritos Center, in Cerritos, Calif., followed be a store in Washington, D.C. (Cider’s first permanent store, at Los Angeles’ Original Farmers Market, opened in May.)
The new 11,269-sq.-ft. space at Valley Fair is designed to blend Cider’s digital-first DNA with an immersive in-person experience, incorporating large-format digital displays showcasing campaign imagery, seasonal storytelling and styling inspiration. The location includes digital fitting room check-in, smart checkout technology, interactive content moments and other details designed to encourage customers to engage with the brand both online and offline.
The space features a series of distinct “style worlds,” each featuring unique color palettes, materials and atmospheres designed to inspire discovery and personal styling.
