Opening in October, it will bring 29 design-led rooms to one of Central London’s most vibrant neighbourhoods.
Located moments from Soho, Oxford Street, Regent Street and Bloomsbury, the new property offers guests a stylish base from which to explore London’s best shopping, dining, culture and entertainment destinations.
Housed within a beautifully converted former convent on Margaret Street, Native by Numa Fitzrovia offers guests a stay that combines historic character with contemporary comfort, providing a quieter, more considered base in the heart of the capital. The opening further strengthens Numa Group’s growing London portfolio, reflecting continued demand for flexible accommodation that blends apartment-style living with the convenience of a hotel.
The property offers a range of room types with kitchenettes designed to offer flexibility and comfort for every type of stay, including double rooms, compact studios, a mix of one and two bedroom apartments. Each room combines modern amenities with distinctive design details, including high-speed Wi-Fi, comfortable living areas and workspaces, alongside fully equipped kitchens or kitchenettes.
Philip Lassman, Managing Director UK & Ireland at Numa Group, said: “Native by Numa Fitzrovia is a wonderful example of how we bring together the character of historic buildings with the flexibility and convenience today’s travellers are looking for. Fitzrovia has always had a creative and independent spirit and we wanted to create a property that feels connected to that. The careful restoration of the former convent, alongside the thoughtful design approach, has created something truly unique within our London portfolio.”



