The U.K.’s Debenhams Group has completed the sale of the fashion brand to New York brand management firm White Space Group (operating as WSG Brands) for a reported $16M.
Debenhams, which was formerly known as Boohoo Group, bought Nasty Girl out of bankruptcy in 2017 and relaunched the business.
Founded in 2006 by Sophia Amoruso, Nasty Girl started out as an eBay store. In 2008, the brand moved to its own destination site, where it gained a strong following among young women in search of the latest edgy fashions.
Based in Los Angeles, Nasty Girl opened its first physical store in 2014 and another in 2015, both in the LA area. But the high-flying company was brought down to earth amid increasing competition and rapid expansion and filed for bankruptcy in 2016.
The acquisition follows WSG Brands’ 2024 acquisition of Von Dutch and its 2026 acquisition of Allbirds in partnership with the owner of Aerosoles, the American Exchange Group.
WSG Brands said Nasty Gal will enter its next phase of growth with a renewed focus on strengthening its core fashion business while expanding its global footprint, distribution, product categories and strategic partnerships, the company said.
Under WSG Brands, Nasty Gal will enter its next phase of growth with a renewed focus on strengthening its core fashion business while expanding its global footprint, distribution, product categories and strategic partnerships, the company said.
