India’s contemporary handbag and accessories brand, Miraggio, has opened its second store at Inorbit Mall, Vashi, Navi Mumbai, marking its entry into the Mumbai Metropolitan Region.
With its second store now open in Vashi, Navi Mumbai, Miraggio takes its next step from a digital-first accessories brand to one customers can walk into, turning an online following into physical footfall.
Built on a digital-first foundation, Miraggio has spent years understanding exactly what its customers love and what they’ve been quietly asking for: a chance to experience the brand in person. The new store answers that question, shifting the experience from scrolling and browsing to seeing the bags up close, understanding their proportions and details and considering how they fit into everyday life. In an offline-first market like India, the move marks a strategic step in bringing the brand closer to consumers through a high-impact physical touchpoint.
Spanning 534sq ft and located on G2 Floor, the store translates Miraggio’s contemporary aesthetic into a warm, considered space. A palette of soft creams and muted sand tones sets the foundation, while sculptural forms, curved surfaces and carefully positioned lighting give the interiors a sense of movement. The space is anchored by a distinctive oval ceiling element, complemented by illuminated niches that frame the collections and create a softer, more atmospheric retail experience.
Commenting on the launch, Mohit Jain, Founder & CEO, Miraggio, said: “The opening of our Vashi store is an important milestone as we deepen Miraggio’s presence in Mumbai, one of India’s most influential fashion and retail markets. After the strong response to our Chennai store, we’ve seen how much our consumers value experiencing Miraggio beyond the screen and we’re excited to bring that experience to Navi Mumbai. As we continue to grow our retail footprint, this is another step toward building a deeper connection with our consumers across the country.”
