Victoria Square, Belfast’s leading retail and leisure destination, has announced that Jo Malone London, the British lifestyle and fragrance brand, will be opening its first standalone location at the centre, representing the brand’s only dedicated store in Northern Ireland.
Jo Malone London will take 3,402sq ft of space and offer its signature range of luxury fragrances, home scents, candles, bath and body essentials and gifts. The new space is due to open on 1st December.
The signing comes during a particularly strong year for Victoria Square, with sales up 23 per cent in the first half of the year compared with the same period in 2025. This strong performance has been driven by the successful openings of several major international brands this year, such as Sephora, Bershka and the significant expansion of Pull & Bear. Jo Malone London will further strengthen its growing beauty and fragrance offer alongside Space NK, The WhiteCompany and L’Occitane.
Julie King, Senior Asset Manager at Commerz Real, commented: “2026 has been a phenomenal year for us and welcoming Jo Malone London’s first standalone store in Northern Ireland is a fantastic endorsement of the confidence leading brands have in the destination. Victoria Square continues to outperform the wider market because of the quality and diversity of our retail offer, the strength of our catchment and importantly, our ability to provide brands with the right platform to succeed. We are the place to be for leading retailers looking to make a real impact in Northern Ireland and Jo Malone London will be a great addition.”
