The chocolate and ice cream franchise Kilwins is plotting its entry into a new state in the Mountain West region.
The Michigan-based company has identified Utah as a priority market for expansion. A spokesperson confirmed to Chain Store Age that Kilwins is targeting at least five locations in the Beehive State over the next few years.
“The wonderful state of Utah brings together a growing population, strong visitor traffic and an active retail environment, along with a strong appreciation for premium sweet treat experiences, making it a terrific place for Kilwins,” said Brian Britton, President and CEO of Kilwins.
The Utah expansion comes as Kilwins introduces Kilwins Select, a “lighter asset” franchise model designed to complement the brand’s traditional full-line stores and create new opportunities in high-traffic retail environments. Featuring a 600sq ft footprint, simplified build-out and curated product assortment, the company says Kilwins Select lowers barriers to entry while maintaining the “craftsmanship, hospitality and experiential elements that have defined the brand for generations.”
Kilwins is seeking franchise partners interested in developing both its traditional and Kilwins Select formats in Utah, with an emphasis on experienced multi-unit operators.
