The company is putting the spotlight on mini products with the debut of its first-ever physical store, which is also the first-ever retail concept devoted exclusively to premium mini and travel-sized products.
The beauty retail and wholesale platform, which was formerly part of Space NK, has opened Little Luxuries in New York City. It’s a change of pace for Beautyspace, which sells full-size beauty items online direct to consumers and through its retail partners.
Leaning into the idea that less is more, the company intentionally set up shop in a small, 765sq ft location in the heart of the city’s bustling Union Square neighbourhood. Making the most of the small space, Little Luxuries features a carefully curated mix of brands across categories that span skincare, haircare,
cosmetics, fragrances and accessories. Shoppers can test different fragrances and body mists at the “scent wall”.
The merchandise mix is designed to encourage exploration across categories and price points.
“The assortment balances established luxury and prestige names with emerging brands, creating a discovery-driven assortment,” Noah Rosenblatt, President of Beautyspace, told Chain Store Age.
Besides promising to “feature something for everyone”, the store “spotlights different layers of personalisation, hands-on experiences and self-guided exploration,” Rosenblatt added.
