INTERSPORT is expanding its international footprint with its entry into Morocco through a strategic partnership with One Retail, the retail division of H&S Group. The agreement will see One Retail develop and operate the INTERSPORT brand in Morocco, bringing the Group’s multi-brand sporting goods retail concept to consumers across the Kingdom.
The partnership marks INTERSPORT’s entry into one of North Africa’s most dynamic sports markets and further strengthens the Group’s international presence. By combining INTERSPORT’s global retail expertise, international brand relationships and proven multi-brand model with One Retail’s deep understanding of the Moroccan market and strong operational capabilities, the partnership aims to make sport more accessible through expert advice, relevant product assortments and inspiring retail experiences.
“We are delighted to welcome One Retail to the INTERSPORT family and to partner with a leading player to further promote sport in Morocco. This alliance combines the strength of our international network and our sports expertise with One Retail’s in-depth knowledge of the Moroccan market and entrepreneurial spirit. Morocco is a dynamic, rapidly evolving market offering exciting growth opportunities. Together, we aim to make sport accessible to as many people as possible by delivering inspiring shopping experiences, expert advice and closer connections with local sporting communities,” said Tom Foley, CEO of IIC-INTERSPORT International Corporation GmbH.
Moroccan consumers will benefit from a modern sporting goods destination spanning key categories including running, football, training, outdoor and lifestyle. The assortment will combine leading international sports brands with INTERSPORT’s private-label brands, including McKINLEY and energetics.
“With INTERSPORT, One Retail is taking another major step forward in its development and strengthening its ambition to become a leading player in Morocco’s retail sector. This partnership combines our market knowledge and execution capabilities with the strength of a leading international brand. Sport & Lifestyle thus becomes a new strategic growth driver, with the ambition of building a high-performing, accessible and sustainable nationwide network,” commented Moncef Belkhayat, Chairman of H&S Group.
“Our ambition is to make INTERSPORT an essential reference in sports retail in Morocco, offering Moroccan consumers an accessible multi-brand selection and a shopping experience that meets international standards. With the 2030 FIFA World Cup, which Morocco will co-host, we have a unique opportunity to support the growth of sport in our country and contribute to raising Morocco’s international profile,” added Omar Benabdallah, Vice President of One Retail, overseeing the Beauty, Fashion & Sport divisions.
The first store openings are planned from the first half of 2027, beginning in Casablanca. Supported by One Retail’s expertise across real estate, operations, logistics, marketing and customer experience, the partnership creates a strong platform for the long-term growth of the INTERSPORT brand in Morocco.
