Opening on October 16, the pop-up is describing itself as a “more refined” approach to retail for Skechers. It will include dedicated selections of USA footwear styles and lifestyle products.
“Taking a different design approach from the established Skechers retail format in Singapore, the new concept store features a warmer, more residential-inspired interior designed to complement the lifestyle positioning of the Skechers’ Modern Comfort and Men’s USA collection,” Skechers said.
“Warm beige and neutral tones set the foundation, while curved architectural details and textured surfaces create a contemporary and inviting backdrop for the products.”
Skechers first entered Southeast Asia in 1997. Now, it operates more than 1000 points of sale in the region, the majority of which are in Indonesia.
Zann Lee, MD of Skechers Southeast Asia said that the company was investing in its store design.
“We are putting more emphasis on customer flow, storytelling, and creating moments of discovery,” he said. “At the same time, the physical experience remains very important. Consumers still want to see, touch, and try products, and that is something physical retail can offer in a way that online shopping cannot.”
The Skechers USA store includes an open product display with a dedicated lounge area for customers to rest between browsing, alongside a digital screen showcasing wider Skechers campaigns.
