Global lifestyle retailer Miniso is bringing one of its store formats to a new market for the first time.
The company has opened its first Super Miniso store outside of China at Square One Shopping Centre in Mississauga, the largest shopping center in Ontario, Canada. Designed for urban consumers, Miniso says the Super Miniso format is positioned as a “landmark lifestyle destination” that brings together a curated and balanced blend of IP collectibles and lifestyle products.
Super Miniso uses themed displays and extended experience spaces to bring products, characters and cultural interests together. Rather than separating IP products from everyday products, Miniso says the store creates a more connected journey between discovery and daily life.
The debut of Super Miniso outside of China is part of a broader rollout of Miniso’s IP theme park-style stores across Canada, with four locations opening from October to November. This includes three Super Miniso stores in Mississauga, Winnipeg and Montreal, and the first Miniso Land in Toronto.
