Tous has opened a new store in Portugal located on Rua Augusta. Located at number 208 on Lisbon’s iconic pedestrian thoroughfare, within a historic building featuring Pombaline-style architecture, the new store for the Spanish jewellery brand spans an area of over 120 square meters.
Designed around the "Casa Tous" concept - introduced by the brand in 2025 - the new store brings together the company’s three distinct universes: Tous, Atelier Tous, and Suot Studio. It also includes a dedicated section for accessories, as well as an in-store jewellery service.
To mark the opening on Augusta Street, Tous is using the new store as the starting point for the “Tous & Portugal” campaign, which it defines as “a declaration of love for the country, its culture and its community.”
Starring Caetana Botelho Afonso, the campaign “highlights the small gems that are part of Portuguese life, from its streets and encounters to its crafts, gastronomy, and local businesses,” the brand summarizes.
Founded in 1920 and headquartered in Manresa (Barcelona), Tous has a presence in 40 markets with a network of over 600 stores, approximately 40 of which are located in Portugal. In fiscal year 2025, it achieved a turnover of €493 million.
