Outlet Shopping at The O2, London’s best-performing outlet, has announced a series of retail investments across the scheme.
This flurry of activity is led by the signing of international fashion brand, ONLY, for its London outlet debut and reflects the continued appeal of Outlet Shopping at The O2 to leading retailers.
With over 1,200 stores across Europe, Asia and North America, ONLY will make its London debut in a 4,000sq ft space, a stone’s throw from the likes of kate spade new york, Calvin Klein and Reiss, placing it firmly among the destination’s leading retailer mix. The Danish brand will stock affordable styles across womenswear, menswear and children’s collections, alongside footwear and accessories. This location will provide ONLY with a key launchpad into the capital, whilst adding a distinct point of difference to the destination.
Another diverse addition is menswear retailer, The Label Yard, which has opened the doors to its 1,323sq ft unit. The brand acts as a hub blending niche retailers with established brands, stocking a range of everyday staples and seasonal pieces. This, alongside ONLY, will build upon the success of the fashion category, which celebrated a 14 per cent uplift in September sales vs September 2025.
Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, commented: “While our outlet is already home to a mix of leading retail, we’re always exploring ways to evolve and deliver a varied and distinct experience to our visitors. ONLY signing for its first London location reminds us that Outlet Shopping at The O2 remains a prime destination for retailers, especially those launching milestone stores. This, alongside reinvestment from French Connection and Le Creuset, reflects our leading position and demonstrates the confidence that the best-of-the-best continue to have in Outlet Shopping at The O2.”
