JCPenney is expanding its partnership with one of the most popular holiday multi-city concert tours, the iHeartRadio Jingle Ball.
For the second consecutive year, the department store retailer is launching the iHeartRadio Jingle Ball x JCPenney Collection. The limited-edition capsule line features festive fashion and “statement-making” styles for women, men and kids.
In a new addition this year, Penney, iHeartRadio and recording artist Bella Kay have teamed up. Kay designed a collection of exclusive custom patches that bring the spirit of the limited-edition collection to life, according to Penney. Fans can collect the limited-edition designs at select tour stops and through special JCPenney experiences throughout the season.
Beyond the collection, shoppers can also enter a sweepstakes that will run through 20 December. Prizes include a flyaway trip to an iHeartRadio Jingle Ball concert, VIP concert access, a meet and greet with Kay, JCPenney gift cards and signed merchandise.
Penney is offering members of its free rewards program the opportunity to unlock an exclusive backstage experience with Bella Kay at a select iHeartRadio Jingle Ball tour stop.
“Jingle Ball brings people together through the music and artists they love and this year, we’re giving fans even more ways to be part of it,” said Marisa Thalberg, Executive VP, Chief Customer and Marketing Officer at Catalyst Brands. “From exclusive backstage experiences with Bella Kay for JCPenney Rewards members to a fashion collection that brings concert energy to the holidays, we’re making it easier for more people to join in. At JCPenney, we believe everyone deserves a better deal, especially during the holidays and we’re proud to make great fashion and these special experiences more accessible for families everywhere.”
