Dr. Barbara Sturm, the dermatologist-founded, skin-care brand, is opening its first brick-and-mortar store in New York City on May 16. The brand hopes its new physical outpost, which is its first outside of its clinic in Dusseldorf, Germany, will give it exposure to a much larger audience.
Dr. Barbara Sturm is currently sold online through its e-commerce site, Molecular-Cosmetics.com, as well as via Net-a-Porter, Goop and Revolve. It is also stocked at seven retailers, including Bluemercury, Violet Grey and Neiman Marcus. The new standalone store follows the brand’s six-month NYC pop-up spa that ran from November 2018 to April.
The 7-year-old brand earned $15 million in sales in 2018, and sales have grown 300% year over year since 2016, according to founder Dr. Barbara Sturm. The U.S. represents approximately 50% of all brand sales. That trajectory is expected to continue for 2019. Dr. Barbara Sturm debuted a children’s line, Baby & Kids Mini Molecular collection, in April 2018, and an acne product line in April 2019.
