The Levi’s store in Via Orefici opened its doors on Monday, May 20, the number one tenant in the building acquired in 2017 by Hines , where Under Armour and Tommy Hilfiger will follow.
May 20th is not a random date, as it is the anniversary of the birth of the 501, the iconic blue jean that crosses the 146-year milestone. Decades in which the mythical five pockets evolved in terms of fit and treatment, always remaining true to their origins.
Now it’s time for customization. In the point of sale facing the Duomo and Piazza Cordusio, in the center of the area destined to become a new cool city center, it will be possible to apply the “neon patch” created for the 501st day .
