After Megève, it is the turn of Deauville and Saint-Tropez to welcome their first stores Max & Moi. The specialist brand of cashmere and leather, launched in 2007 by Elie Lederer, multiplies openings and hopes by the end of 2019 to inaugurate another store, in a German seaside resort this time.
In Deauville, Max & Moi took the place of the brand for children Interdit de me gronder, at 66-68 rue Désiré Le Hoc, 60 square meters. If this shop is directly managed by Max & Moi, in Saint-Tropez, it is an affiliation shop that was inaugurated on 100 square meters at number 3 Avenue Foch, overlooking Place des Lices.
In all, there are now 27 Max & Moi stores, 60% of which are owned by themselves, half of them abroad. In addition, the brand has 300 multi-brand distributors distributed equitably between France and the international, as well as a corner at Galeries Lafayette Haussmann.
