Payment provider Klarna is to host an experiential retail pop-up in Covent Garden, London next month to show retailers how building a positive “play-area” for shoppers can “inject new life” into bricks and mortar outlets.
The pop-up on Short Gardens, Covent Garden will be open from June 5-9 and will showcase how new opportunities, such as offering events can be created for pure-play digital brands to get “hands-on with customers” and create even closer engagement.
The pop-up will be designed to be a “visual feast for the eyes,” added Klarna, with “quirky, cool and amusing displays” that will bring the digital shopping experience to life. The aim it states is to mix well-known brands with “hidden gems” as they say that is the “joy of shopping”
