IKEA Thailand is confident that it can match a physical store experience. Therefore they have launched an online store – with a view to matching both the journey and the impression that customers experience at a physical IKEA Shop.
‘We see the potential – it is a potential in Thailand for Ikea.We have only been accessible within Bangkok so far, and now we will be accessible for people from across the country. We are pleased to now be able to provide this access to Thais. We have been wanting to do this for a long time, along with providing them with a superior experience and inspiration through both of our two Bangkok stores’ – Lacia Sherlock – Deputy Retail Manager – IKEA Thailand, Singapore & Philippines
According to Sherlock, the new e-commerce platform, which is already available in Malaysia and Singapore, now covers the whole of Thailand. It took about two years to develop based on studies of market demand and building the necessary infrastructure.
IKEA is aiming to hit 17,000 online orders this year within the territory.
