Browns has announced that it will be relocate its iconic South Molton Street flagship store next summer and open a four-storey flagship at 39 Brook Street, Mayfair, offering exclusive capsule collections, collaborations, an “Immersive Experience Room” as well as house styling advice and a brand new restaurant.
The move will be in celebration of its 50th anniversary. The retailer had originally opened its doors in Mayfair way back in 1970 and introduced the likes of Alexander McQueen, John Galliano and Calvin Klein into the UK market.
Farfetch chief financial officer and Browns chief executive Holli Rogers said the following: ‘It was important that we stayed in the heart of Mayfair bringing our clients on this exciting journey, whilst honouring the path we’ve been on and looking to the future of Browns as a pioneer of luxury multi-brand retail with a technology viewpoint.’
