Technology-led marketing business, ITG, is expanding its offering to the ŠKODA network to cover data-driven personalised CRM, enhanced strategy, creative, and next-generation dynamic publishing. Following a competitive tender for the three-year contract, ŠKODA UK reappointed ITG to drive its extended local marketing programme across its network of 131 dealerships.
ŠKODA’s retail marketing manager Sam Owen said: “We chose ITG not just because of their past successes and strong support among our retailer base, but because of the innovative new technology and services they have created.” – Having provided local marketing strategy and creative production to the ŠKODA network since 2011, brand control with powerful, localised brand activation across all channels is the focus for this long-running marketing partnership.
ITG’s martech, supported by their 220 seat, 24-hour creative production studio, already manages the global marketing operations of over a hundred major brands including Heineken, PUMA, Renault and M&S.
