Sephora started advertising for staff for an Auckland, Queen Street store in April, this year – but further details of its official launch in New Zealand have been kept secret.
The global beauty retailer stated, in the lead up to the store’s July opening, a Sephora Beauty Bus would visit three New Zealand towns as voted by the public. The double-decker bus would be wrapped in Sephora branding and feature products that would be available in store for fans to test, it said.
‘Sephora Queen Street is set to become a beauty destination like no other, a place where New Zealanders will have access to a suite of the most sought-after beauty brands from around the world’ – Alia Gogi – Managing Director
The Auckland store will be at 152 Queen St, just down from makeup competitor Mecca Maxima. From Thursday, the public are invited to vote to get the bus to visit their town, with the first visit scheduled for July 6.
The beauty retailer launched its New Zealand online store back in 2015, However the company didn’t mention opening a physical store at the time.
According to retail experts, the company will expand quickly beyond the store in Auckland, Wellington has been identified as a possible location.
