The lifestyle fashion brand has launched its first ever men’s formalwear collection as it looks to extend its product offering into new categories. The launch of the collection will coincide with the brand’s 30th birthday year, the collection will be sold exclusively through the retailer Next from this month.
The collection will comprise a range of suits, jackets, trousers, shoes, shirts, ties and pocket squares with garments featuring signature details such as engraved corozo buttons and printed linings that have been hand-drawn by the Joules in-house print team.
Many of the items are made from British tweeds and worsteds from the mills of Alfred Brown and Abraham Moon and Sons. While prices for jackets start from £199, full suit prices will start from £249.
Joules reported, earlier this month, that the group revenue climbed by 17.2% to an eye-watering £218 million in the year to 26 May. Joules also reported that full year pre-tax profit will be at the upper end of analysts’ expectations. The trade throughout the year was boosted by strong online sales.
