The Row is now heading online, it would appear. The critically acclaimed ready-to-wear brand, which is founded by CFDA Award-winning designers Mary-Kate and Ashley Olsen, is launching its first-ever online store.
According to the announcement by The Row, customers will be able to browse and shop complete collections for both womenswear and menswear directly on the new website, launching with the Pre-Fall 2019 collections. In addition to the clothing, customers will also be able to click through a gallery of curated furniture, decor and jewelry. The online store will be accessible in 69 countries around the world.
‘Our partnership with Yoox Net-A-Porter Group will allow us to have a direct dialogue with our customers on a global scale. We have always had a consistent vision to only present our products in the most elevated environments possible and Yoox Net-a-porter’s technological and logistical expertise will help us achieve this with our site’ – David Schulte – President – The Row
The website provides visitors a clean, minimalistic design that has now become the core of The Row, which allows them to bring the in-person experience of shopping at The Row stores to customers’ computer / tablet or smartphone.
“I have followed The Row closely since its launch in 2006 and have always appreciated the talent of its Creative Directors, when we first spoke about building an online store for their beautiful pieces, I knew it would be a unique undertaking requiring seamless collaboration and deep experience in online luxury.” – Francesca Tranquilli – President – Online Flagship Stores – Yoox Net-A-Porter Group
