Scamp & Dude will open its first bricks-and-mortar store in Highgate, London in time for Christmas.
The kidswear brand, which also offers smaller men’s and women’s ranges, opened the 810 sq ft store on Highgate High Street on Saturday 1st December 2018. Founder Jo Tutchener-Sharp told Drapers: “I took part in a pop-up shop with Instagram in the summer and absolutely loved meeting customers face to face.
“I usually communicate with customers over social media or email and it was so nice to see them walking in, wearing their Scamp & Dude with big smiles on their faces telling me what Scamp & Dude means to them. It made me realise I would really love to open our own shop as customers want to come and visit, to feel the products for themselves and to meet the team.”
The store will stock both the kids’ and adult collections, as well as Anya Hindmarch candles.
