KERB, London’s leading street food organisation, has announced the first taste of the traders taking residency at Seven Dials Market, when it opens in the heart of London this September. The first five to be announced is an all-female founder line-up who have all developed with KERB, including Club Mexicana, Yum Bun, INK, Square Root and Rice Guys, as they all open their first home in central London.
All five businesses are rooted deeply in London street food, with Club Mexicana, Yum Bun and Square Root joining Kerb in the early days, whilst INK and Rice Guys have come through the KERB incubator platform, known as the inKERBator. Each has developed remarkably, garnering cult followings since their respective launches, with Club Mexicana going onto open London’s first vegan pub, The Spread Eagle whilst Square Root Soda was awarded ’Best Drinks Producer’ in the BBC Food and Farming Awards. They will now join KERB on a new step forward as it opens its first bricks-and-mortar site, offering the opportunity for businesses to ‘take flight’ out of conventional pop-up street food markets and further enhance their reputation in a permanent home.
Growing the street food economy is at the core of KERB’s ethos, and Seven Dials Market will be the next step in the development of 26 independent food businesses, providing them with the opportunity to break further into London’s competitive restaurant landscape.
The five female food founders follow in the entrepreneurial footsteps of KERB’s founder Petra Barran, who whipped up all things chocolate in her Choc Star van at London’s weekly street food markets, before setting up the street food organisation in 2012.
KERB Founder, Petra Barran commented: “We are excited to reveal the first group of Seven Dials Market traders, especially given the history we share and having worked together since they all first hatched. We strive to work closely with our traders, aiming to provide so much more than just a piece of pavement to trade from – Seven Dials Market is our next step in driving forward this industry and giving our street food start-ups a whole new platform on which to thrive.
With more traders to be announced in the lead up to opening, Seven Dials Market is bringing a true taste of London’s many cultures and cuisines under one roof.
Be the first to try exclusive dishes from the highly anticipated Seven Dials Market traders at FESTIVAL 30, a free one-day event being held by Seven Dials to mark the 30th anniversary of the iconic landmark Sundial Pillar. The celebration will take place on Saturday 29 June, 11am – 6pm across the seven interconnecting streets, with traffic free street, live entertainment, music, alfresco dining, theatre, arts and crafts and more.
