Fenty will be taking over The Webster in New York City’s SoHo district for nearly two weeks, The pop-up store will be open from June 19 to June 30. The brand will occupy two floors in the building, which on entering; customers will be met with a ‘distinct installation and retail experience’
“I am so proud and honored that Rihanna and her team chose to launch the new Fenty release with The Webster SoHo,” said Laure Heriard-Dubreuil, founder and creative director of The Webster. “She has an incredible personality and style and is the true epitome of a powerful woman.”
When Rihanna officially launched the brand Fenty it was met with much fanfare. Inspired by her own personal style, the full range mixes feminine details with masculine silhouettes, oversized button-down shirts and trousers to sharp-shouldered blazers and t-shirts embedded with a corset, a consistent detail throughout the collection.
Her partnership with LVMH, which houses other luxury brands like Fendi, Louis Vuitton, Christian Dior, and more, has also helped her land a spot on Forbes’ Richest Self-Made Women list at $600 million (making her the richest female musician).
