Dunhill is set to join popular brands such as; Ralph Lauren, Giorgio Armani and Salvatore Ferragamo in the Men’s International Designer area of the redesigned menswear floor, The floor is currently undergoing a makeover as part of a £200m redevelopment of the Knightsbridge store.
Once completed in 2020, Harrods’ menswear department, previously spread across three floors, will be consolidated to one floor spanning 155,000 sq ft. Housed here will be several areas including Men’s Superbrands (where Louis Vuitton, Gucci and Prada have shop-in-shops), and two Designer Rooms.
The new layout is allowing brands to open mini flagship shop-in-shops where they can fully express their heritage and vision. Dunhill has taken advantage of this by creating a space that can fully transform in line with its seasonal collections.
The first design uses white wood marble, white rhino marble, and leather and suede details to make a reference to the brand’s Concours collection.
‘We are thrilled to be part of this defining moment in Harrods’ history, where all of menswear will be on one floor upon the project completion in 2020. And we are excited to be there with our new experiential store concept, sitting amongst our luxury peers‘ – Andrew Maag – Dunhill CEO
