LEON, the Naturally Fast Food chain, today announces it has signed a major new five-year agreement with Roadchef to help grow its presence across Britain’s motorways. The agreement will pave the way for LEON to open in an additional 12 sites across Roadchef’s 30-strong network.
The second phase of the roll out will start with the opening of two restaurants at Roadchef’s Northampton M1 Northbound and Rownhams M27 Southbound sites. The new agreement comes following strong demand at LEON’s first two motorway restaurants and shows people want to Eat Well when they are on the move.
LEON launched its partnership with Roadchef, the UK’s leading Motorway Service Area operator, in 2017 with restaurants at the Norton Canes M6 and Strensham M5 Southbound sites. The Northampton and Rownhams sites will open this summer. Each site will create 30 jobs and will serve popular LEON dishes such as GFC – gluten-free chicken nuggets – alongside the bestselling and 100% plant-based LOVe Burger, the new Jack Wings, and classics like the Original Super Salad.
The Roadchef deal brings LEON one step closer to its goal of making it easier for everyone to eat and live well. Having demonstrated the commercial viability of the brand in roadside locations, LEON is now set to trial similar formats in the US and Europe.
“It has long been my hope that we can help make food in service stations both nutritious and appealing. So I was excited to open our first two roadside restaurants with Roadchef. The response has been even more enthusiastic than I expected. People have been evangelical about what it means to them – many have told me they choose their routes just to eat there. I would like to thank everyone who works in these first two LEON motorway restaurants and all those in Roadchef and LEON who are now working to open many more. The response gives us confidence that we will be able to replicate the success in the US, where the drive-thru and drive-to culture is so strong.” – John Vincent – Co-Founder & CEO
