The luxury skincare brand, Sulwhasoo has launched on Lazada, The partnership marks the brand’s expansion into the southeast Asia e-commerce market. Now that this store has opened, shoppers in Malaysia, Indonesia, Singapore, Thailand and Vietnam can access Sulwasoo’s range of beauty products.
“The influence of South Korean beauty trends and culture in this region is undeniable, and we are pleased to bring one of Korea’s top skincare brands Sulwhasoo online with Lazada – reinforcing our leadership in the beauty category and in serving our female customers,” – Jing Yin – Lazada Group President
The South Korean beauty-and-cosmetics conglomerate is already leveraging Lazada’s platform for distribution of four key brands including Laneige, Mamonde, Innisfree and Etude House. These brand stores are housed on LazMall, a place for shoppers to get direct access to international and local brands, top-rated online brands and authorised brand distributors.
