The Duluth Trading Co is set to debut its new store concept. The men’s and women’s casual clothing and workwear brand will debut a new concept store this fall at Mall of America.
The new design is set designed to complement the company’s current fleet of 54 stores, the new store will showcase the Duluth Trading brand in one of the most heavily trafficked retail and entertainment destinations in the United States. The store will feature an assortment of Duluth Trading’s top-selling styles.
Duluth Trading, was founded as a catalog retailer and opened its first physical store in 2010. The brand is known for its fun marketing and engaging customers with both in-store and online experiences.
Keeping in spirit with the fact that they like to have fun with their marketing, Duluth also states that its retail format as a ‘store like no other’ and also backs its products with a ‘No Bull Guarantee’ – I think we all know what that is supposed to mean.
‘We are very excited to launch this new concept store in Mall of America, which attracts 40 million annual visitors and is the number one tourist destination in the Midwest, Our Duluth Trading stores were all designed to serve as destination experiences for our customers and putting a store in Mall of America will help carry our brand flag far and wide’ – Stephanie Pugliese – CEO – Duluth Trading.
