The fast fashion retailer Boohoo will today launch its first dedicated recycled fashion range. Made using 95 per cent recycled polyester and 5 per cent elastin, the fabrics in the range are created from plastic directed away from landfill and repurposed to produce new yarn.
BooHoo stated: ‘the aim of the collection was to not to compromise on style, as is often the case with recycled collections”, adding that the brand will bring its customers “key pieces that you would not even realise are made from recycled material’.
Additionally, BooHoo have also had an app developed, in which customers can recycle their unwanted clothes and give them a new lease of life through reuse or recycling. The app is simply called reGAIN and is available on the Apple App Store for iPhone users or the Google Play Store for Android smartphone users.
