French shoppers are on course to spend over €100 billion on online in 2019, a rise of at least 8% on last year, as they splurge some €20 billion on web purchases over the Christmas period, France’s Fevad e-commerce federation said.
French consumers spent €18.3 billion online during the festive season in 2018, which also encompasses Black Friday sales, according to Fevad. Amazon’s push into France has put pressure on traditional retailers such as supermarket group Carrefour to step up their online strategies, spurring growth in the sector. France is one of the leaders in Europe for online grocery shopping.
