KJUS, the Swiss-based ski wear brand is set to open its flagship store in Bejing next month. The flagship store is part of the brand’s strategy to expand its presence in the Chinese market. The store which is designed by 5 Star Plus Retail Design features the ‘future-oriented vision of the brand.’
The overall store’s design is the transition from Switzerland original design to futuristic. In order to deliver a futuristic and high-tech vibe. Lighting effects and technological advancements have also been used to highlight the product features, key products, and collections. A self-illuminated frame structure with a light-transmissive acrylic sheet inside is installed to illustrate the technology of the product. The two main colors selected for the store are grey and orange.
