New York toy retailer FAO Schwarz has opened a private, invitation-only store in Hong Kong, designed by Studio X.
The 1150sqft FAO Schwarz Hong Kong store which quietly opened last month is a prototype retail concept for Asia where the company can test design elements and store features before it opens public stores in Mainland China and beyond.
FAO Schwarz is the oldest toy store brand in the US and a New York City icon frequently referenced in popular culture with scenes in movies such as ‘Big’ in which Tom Hanks famously danced across the store’s giant floor piano. That store closed in July 2015, its turnover no longer sufficient to meet the high rentals of Manhattan, but the legend has lived on.
