The new flagship store will be located at 42 Rue des Francs-Bourgeois, the new 293-square-meter flagship is the first of its kind to offer customers in-store personalization services. The store will offer all of the American brand’s different lines: Calvin Klein Jeans, Calvin Klein Underwear, the label’s ready-to-wear line Calvin Klein: Calvin Klein, and its active wear line Calvin Klein Performance.
The flagship will incorporate all the new retail technologies, such as digital screens and tablets that can help customers make choices about products and sizes. The brand new store’s design was entrusted to Brazilian interior architect Lucas Jimeno, who conceptualized all three of the location’s floors.
‘We’re delighted to expand our network in Paris with this first multi-line Calvin Klein store, this unique design allows us to integrate Calvin Klein into a modern environment that perfectly mixes Paris and New York.’ – Calvin Klein CEO Cheryl Abel-Hodges in a release.
