The new store — operated by local distributor Al Hawai Tyre Co. — joins P Zero World stores in Los Angeles, Munich, Germany, and Monte-Carlo. The P Zero World concept is seen as a “boutique for tires” where customers can find Pirelli’s exclusive products alongside services dedicated to the exotic worlds of luxury and sports cars.
Pirelli said it considers Dubai a “key territory” that links the Middle East with the rest of the world. Dubai is scheduled to host Expo — the world exhibition that will attract 25 million tourists — in 2020 and the UAE is the No. 2 car market among Gulf States countries, trailing only Saudi Arabia.
UAE also hosts a Formula 1 race annually, at the Yas Marina circuit in Abu Dhabi, where Pirelli hosted a P Zero Experience track day in connection with the opening of the Dubai P Zero World.
The Dubai P Zero World is housed in a 615,000-sq.-ft. purpose-built structure, with four service bays and employing five technicians, two salespeople and a receptionist. A “track expert” also available to give advice about car set-up and tire management.
