The first Chinese Prestige Time Experience store has launched in Yue Hwa, Hong Kong. The outlet, which was opened by Sun International Concepts will serve as a platform to showcase multiple Chinese watch brands, aiming to promote Chinese watch culture against the backdrop of the coronavirus outbreak.

As the first platform for Chinese watch brands in the territory, consumers can find long-established brands such as Seagull, Shanghai, Beijing and Peacock – all of which have a 60-year history – alongside modern brands.