The new multi-year agreement will see seven of Entertainment Studios’ cable networks be available in the UAE.
The first-time deal with SAWA Rights Management, a content rights company based in the Middle East, bolsters Allen’s portfolio of media assets with coverage outside of the US and follows a recent settlement with Comcast Corp.
The multi-year agreement facilitated by SAWA Rights brings seven of Entertainment Studios’ cable networks to Du, the home internet and television platform in the region operated by Emirates Integrated Telecommunications Co.
The companies said the deal is expected to extend to neighbouring markets in the Middle East, including Qatar, Saudi Arabia, Jordan, Iraq, Kuwait, Egypt and more.
“The international demand for American content is a multi-billion dollar marketplace,” said Tom Devlin, President of International Television Sales/Marketing for Entertainment Studios.
