The Swedish fashion brand Acne Studios has entered the Malaysian market with the opening of its first store at Pavilion Kuala Lumpur.
The launch marks the latest milestone in Acne Studios’ partnership with Bluebell Group, which also operates the brand in Singapore and Taiwan, as the companies continue to expand across Asia.
Designed by Acne Studios’ Creative Director Jonny Johansson in collaboration with Swedish architecture studio Halleroed, the store features the brand’s signature retail concept, extending the design language seen across its global store network.
According to Bluebell Group, the opening supports the strategy to strengthen Acne Studios’ regional footprint by combining the brand’s creative identity with the group’s local market expertise and retail capabilities.
“Together, we combine deep local expertise, market insight and a commitment to creating exceptional brand experiences that resonate with consumers across the region,” Bluebell Group said in a statement.
The Malaysia debut follows Acne Studios’ continued expansion in Southeast Asia. Last year, the Stockholm-based fashion label opened its first store in Thailand at Siam Paragon, further growing its presence in the region.
