Adidas, in support of World Oceans Day that was on June 8, has launched its global ‘Run For The Oceans’ campaign. The campaign is a global movement that harnesses the power of sports to raise awareness around the the threat of marine plastic pollution and inspire action through Parley Ocean School.
Taking place from June 8-16, the campaign is being highlighted in iconic locations around Dubai. On June 8, adidas unveiled a facade on the Burj Khalifa, which was lit up in support of World Oceans Day and to mark the start of Run For The Oceans campaign.
Adidas is proactively encouraging people to download the Runtastic app and challenge runners and non-runners alike of Dubai to take part in the ‘Run For The Oceans’ campaign, during the mentioned timeline. Adidas have pledged that for every kilometre, they will contribute $1 to the Parley OCean School, to allow them to educate youth about the current threat of plastic pollution, inspiring them to take action.
In addition, the Dubai Design District (d3) is now home to a disruptive, engaging installation created from ocean waste highlighting the impact of marine plastic pollution in the future. This will show exactly how devastating the consequences of regular plastic usage can be.
