After teasing the upcoming launch of a label to be fronted by Jenna Ortega, the brand has announced the launch of Adidas Sportswear.
The new label is launching with the Tiro Suit Collection of tracksuits, the Avryn Shoe, the Express Dress, the Express Jersey and the Coach Jacket. The new ambassador Jenna Ortega is the face of the label, however the brand has also enlisted professional basketball player Trae Young; Women’s Super League forward Mary Fowler; Premier League golden boot holder Son Heung-min and gamer Carolina Voltan, who have all been tasked with promoting the new label.
Senior Designer of Adidas Sportswear, Jasmin Bynoe, said: “Expertly blending sport silhouettes with fresh detailing, Adidas Sportswear brings together Adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style. Offering a range of pieces that can be used as a blank canvas for each wearer to pair and style as they see fit, we paid close attention to incorporating specific cutlines, colourways and stripped back design details, so that the collection works no matter what the wearer’s day looks like.”
