The new concept store, Stadium 2.1, has opened in West Mall, Grand Indonesia and is inspired by a sports stadium that can accommodate a variety of sports.
The 678sq m store is Adidas’ largest store to date in Indonesia, and the new concept caters to sports and lifestyle enthusiasts. Customers can find sports products ranging from training to sportswear, running, soccer and basketball. The store also boasts the complete children’s collection and a printing corner area where customers can personalise their Adidas clothing.
Through opening this store, adidas wants to encourage Indonesians to embark on their own sporting journey to maintain their health, particularly in challenging times such as the Covid-19 period.
At the opening of the Adidas Grand Indonesia store, Benjamin Handradjasa, President Director, Adidas Indonesia, said: “We believe that the opening of the largest Adidas store in Indonesia will be able to meet more of the needs of the Indonesian people, especially those who like sports and lifestyle.”
