Adidas has opened its flagship store at Singapore’s Jewel Changi Airport, featuring experiential zones that merge brand codes with local storytelling.
The store stocks both lifestyle and performance products in one space to deliver a “holistic experience” for shoppers, the brand said.
The two-level flagship is inspired by Singapore’s Peranakan heritage, featuring tile motifs adapted with modern treatments throughout the store’s interior.
The store’s visual design includes the Jewel Rain Vortex on its second floor as its retail backdrop.
The first floor houses Adidas’s women’s collection, with the second floor featuring its men’s collection, along with experiential areas including the ‘Made for You’ zone, and a customisation studio that allows customers to tailor the brand’s Three Stripes to their liking.
The brand’s collection with Yohji Yamamoto is displayed in the Y-3 Premium Corner, showcasing the predominantly black palette and minimalist presentation to reinforce Adidas’s luxury positioning.
“With the Jewel Changi Airport store, we’ve intentionally designed a space that blurs the lines between performance and lifestyle to reflect how we live today – training in performance, living in Originals, moving between both worlds every day,” said Naful Gani, Adidas senior manager brand activation, Singapore.
“Additionally, through the store’s locally inspired interiors, international visitors are immediately introduced to Singapore’s unique heritage while experiencing the comfort and familiarity of a globally recognised brand environment.”
